Literally we can do anything on the internet.
We all have Facebook, Instagram, Twitter, Pinterest, LinkedIn accounts etc.
Basically, we share our opinions and hobbies, help people, see what people do etc.
For this reason social media has become increasingly noisy.
Thus, it’s difficult to make any impacts and standout on the internet.
Because of the internet age we live in, it seems the most logical marketing strategy would be to invest in a professional and attractive internet presence;
Still, many businesses have no site at all.
Hence, get a website.
REASONS WHY YOU NEED A WEBSITE:
1. You Will Make a Lot of Money;
People shop online, learn online and have fun online.
You can own a website to serve any of these reasons above.
As you drive traffic to your site, you make a lot of cash for yourself.
2. It Will Motivate You to be Creative;
Getting a website creates a space for you to show your work.
You can turn your hobbies into vlogs or blogs. That brings out the creativity in you.
3. You Can Quit Your Job;
Owning a lucrative website can earn you enough revenue. You can then decide to quit the 8am to 5pm routine job.
4. You Can Expand Your Growth on Hobby or a Topic;
You have a hobby or topic you want to share with the world, get a website.
Grow your passion, connect with others, vlog or blog your hobbies and topics.
Document your experiences and share on your site.
In fact, the world wants to read your passion.
5. You Can Become An Influencer;
You can help people learn new skills.
As well as how to become a better gardener or a better parent;
The list goes on and on. Just find your interests.
Your business has thrived without a website, thus, you regard it unnecessary?
If you’re a small business, this is the time to Penetrate into the market Space.
In this age of technology and social media, you definitely need a site for your business.
Regardless of the size of the business.
REASONS YOU NEED A BUSINESS WEBSITE
1. A Website Makes you Look Professional;
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
Your website is also the perfect place to show off any professional certifications or awards your business has.
Beyond that, having your own site lets you create a branded email address (e.g. firstname.lastname@example.org).
This email adds a level of professionalism to all of your correspondence.
Especially, if you’ve used a personal email address to conduct business up until now.
2. A Website Ensure Your Success Over the Long Term
In 2020, almost 4.54 billion people (59% of the global population) use the Internet.
More and more people are getting online.
Without a website, your business is invisible to these people.
As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online.
3. Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon.
Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, the developer of your site will make it standout.
4. It Can Help Your Business Grow
If you’re hoping to expand your business and bring in new customers, having a website is an important strategy.
Small businesses who’ve experimented with launching a website report being happy with their success.
Surveys on small business’ websites show that 81 percent of companies that launched sites saw their business grow, and 97 percent of small business owners would recommend having a website to other small business owners.
5. A Website Gives You Credibility
You know you’re trustworthy…
…but potential customers don’t. And that can have a huge impact on your bottom line.
According to a recent survey conducted by BrightLocal (an SEO and local citation platform), 36% of consumers believe that a website gives a business more credibility.
Credibility = Trust
Trust = More Purchases
6. Today, consumers expect businesses to have a website.
Just like they would expect the business to have a business card and a phone line.
When they don’t find a website…a red flag goes up.
When that happens…your credibility is questioned.
And this doesn’t only affect potential customers.
Many banks will withhold providing loans or financing to small businesses contingent on them having websites.
Having a website is not about vanity.
It’s about being transparent and accessible…and that builds credibility and trust.
Website Can Enhance Your Customer Service
Your customer is probably not going to send a support ticket or ask for help on Facebook.
That’s a very public forum.
You can enhance your customer service by providing a dedicated “Contact Us” or “Support” page on your site.
Doing this tells your customer that you care…
…That you want to provide the best customer service that you can by giving them a private channel to reach you through.
This has the added benefit of being easy to remember and be indexed by Google.
For the majority of photographers, having a website will be a crucial element to having a successful business.
Having a place where you can visually display your work is key to your photography business.
PHOTOGRAPHER, YOU NEED A WEBSITE TO;
Build Your Brand
It’s Affordable and Easy
Whatever your reservations have been for not having a website…
… there are many valid reasons why you need a one for your business.
And that’s just the start.
Once you’ve established an online presence with a website, you can use it as a marketing hub and take advantage of many other digital marketing strategies to grow your business.
And this can be worth it because, in the mind of your customer, your website is a representation of who you are as a company.
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